Apples Privacy Stance
The above quote is an excerpt from a letter by Tim Cook published on Apple's website back in 2014, detailing Apples commitment to user privacy.
It is with this stance that the initial attraction I have for Apple products based solely on my love of their hardware elevated by the respect shown in protecting my privacy with the use of the accompanying software.
The Apple ecosystem can be a beautiful convenience, and many users love the seamless integration of software and hardware across the platform. What has become even greater importance in many peoples use of Apple products and services is the undying protection of our privacy as a Fundamental Human Right that Apple vehemently defends.
Ask a lot of Apple services and product users why they have invested their time and energy in Apple beyond the beautiful hardware and stellar OS’s and top responses will more than likely be one of two reasons or both - ecosystem and privacy. The latter has garnered quite a lot of attention in recent years with privacy advocates relentlessly calling out companies that potentially misuse customer data with a fraction or non-existent transparency.
Often masqueraded under the thin veil of ‘anonymous data collection to improve your experience’, every tech company is susceptible to using data in ways users might not be fully aware of, we are, after all, in a digital age of ubiquitous data harvesting. Whether users tolerate the unethical amassing of data to be sold off without consent is a decision a user should regularly review.